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Connected Freeview

REACH

 

Reach 12.7 million connected Freeview homes and launch to an ever growing connected audience on the most cost effective platform available - Expected to reach 56% (38 million Smart TV users) by 2023

MEASURE

 

Accurately measure your audience without being BARB reported and secure your future on Freeview at a fraction of the cost of traditional capacity

ADVERTISING

 

Unique Dynamic Ad insertion technology, revenues to drive new, incremental, digital TV revenues with HD or SD linear streaming and VOD services available

Key learnings from consumer behaviour conducted by IAB

 

  • Ads relevant to the programme were preferred

  • Viewers made a direct link between the programming and the ad content. The experience was described as immersive, seamless and preferred.

BVOD

(Broadcaster VOD)

DAI

(Dynamic Ad Insertion)

A video content service delivered by a broadcaster, typically funded by advertising and therefore free to the user, can increase their revenue streams.

Campaign optimisation technology that allows advertisers to dynamically change ads within VOD content, i.e. swap the ad creative shown, making it possible to target specific viewers rather than serving the same advert to each viewer.

  • Digital video advertising revenues have seen 17% YoY rise (2018/2019), whilst traditional TV revenue has declined. 
     

  • Connected Freeview can record IP address of viewer, number of impressions and extent of advert watched.
     

  • By 2023, UK is expected to be the world's third largest OTT market with a revenue of $6.8 billion.

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Source IAB Connected TV report 2019 

Benefits of Connected Freeview

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  • Futureproof your Freeview capacity and audience reach.
     

  • IP delivery of TV channels, radio stations, audio books and podcasts, using the Freeview platform.
     

  • Unique Dynamic Ad insertion technology on Freeview, to generate incremental revenues.​​

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  • Carries HD or SD linear streaming and VOD services. VOD services do not need an Ofcom licence
     

  • Interface defaults to the last channel watched by household, so ‘favourite friendly'.
     

  • TV channels can also secure their own Connected Freeview EPG LCN (channel number), if required.

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Benefits to BARB reported channels

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  • Connected Freeview is already measured and reported by BARB as ‘Other platforms’.
     

  • Incremental revenues can be obtained through increased impacts, with no additional cost except for carriage cost on Connected Freeview.
     

  • Dynamic Ad Insertion (DAI) offers considerably higher CPM from Digital ad agencies, than normal airtime rates. (CPM £10 -15).
     

  • Use your own advertising media partner, or we can recommend a suitable partner to manage your media solution.

 

Benefits to non-BARB TV channels and content owners

 

  • Ability to offer Dynamic Ad Insertion (DAI) to Digital ad agencies through their current advertising media partner.
     

  • Considerably higher CPM advertising rates than linear traditional media.
     

  • Content owners can launch their own channel, either as VOD, or a linear stream.
     

  • Canis Television and Media offer a turnkey solution to new entrants, including obtaining your Ofcom licence, or offering full broadcast operations and services for an existing channel.

Freeview

 

  • 95% of UK homes can receive Freeview

  • 11.3million UK homes ONLY receive Freeview

 

Connected TV

 

  • 27million homes with TV's (95% of the UK)

  • 80% of UK homes have a Broadband connection

  • 47% of UK homes have a smart TV (predicted to reach 56% by 2023)

  • 13.2million homes have Smart TV's connected to the internet

 

The UK Connected TV (CTV) market has been gaining momentum as audiences have continued to diversify their TV viewing habits and, in turn, brands have started tapping into the exciting opportunities that CTV advertising presents.


Source: IAB Changing the Channel: A comprehensive guide to Connected TV

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